Cookie Policy

Last updated September 08, 2025

This Cookie Policy explains how VitaLab Limited (“Company”, “we”, “us”, “our”) uses cookies and similar technologies to recognise you when you visit our website at https://www.vitalab.uk (“Website”). It describes what these technologies are, why we use them, and your rights to control our use of them.

In some cases, we may use cookies to collect personal information, or information that becomes personal information when combined with other data.

What are cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. Website owners use cookies widely to make their websites work (or work more efficiently) and to provide reporting information.

Cookies set by the website owner (VitaLab Limited) are called first-party cookies. Cookies set by parties other than the website owner are called third-party cookies. Third parties use these to provide features or functionality on or through the website (e.g., advertising, interactive content, and analytics). Those parties can recognise your device both on our Website and when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate; we refer to these as essential or strictly necessary cookies. Other cookies help us understand user interests, improve experience, and measure the effectiveness of our marketing. Third parties also serve cookies through our Website for advertising, analytics, and other purposes (described below).

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences via our Cookie Consent Manager, which lets you select which categories of cookies to accept or reject. Essential cookies cannot be rejected as they are necessary for core functionality.

You can find the Cookie Consent Manager in the notification banner and on our Website. If you choose to reject cookies, you may still use the Website, though some functionality and areas may be restricted. You may also set or amend your web-browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are listed below (note that the cookies served may vary depending on which Online Properties you visit).

Essential website cookies

These cookies are strictly necessary to provide services available through our Website and to use some of its features (e.g., access to secure areas).

• Name: cart_currency
  Purpose: Used in connection with shopping cart
  Provider: www.vitalab.uk
  Type: server_cookie
  Expires: 14 days

Analytics and customisation cookies

These cookies collect information used in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, and to help us customise the Website for you.

• Name: _shopify_s
  Purpose: Shopify analytics
  Provider: .vitalab.uk
  Type: server_cookie
  Expires: 30 minutes

• Name: s7
  Purpose: Gathers data regarding site usage and user behaviour
  Provider: www.vitalab.uk
  Service: Adobe Analytics
  Type: html_local_storage
  Expires: persistent

• Name: s7
  Purpose: Gathers data regarding site usage and user behaviour
  Provider: .shop.app
  Service: Adobe Analytics
  Type: http_cookie
  Expires: 11 months 30 days

• Name: _ga
  Purpose: Records a unique ID to generate statistics about website usage
  Provider: .vitalab.uk
  Service: Google Analytics
  Type: http_cookie
  Expires: 1 year 1 month 4 days

• Name: ga#
  Purpose: Distinguishes users via a randomly generated client ID to calculate visits/sessions
  Provider: .vitalab.uk
  Service: Google Analytics
  Type: http_cookie
  Expires: 1 year 1 month 4 days

• Name: _shopify_y
  Purpose: Shopify analytics
  Provider: .vitalab.uk
  Type: server_cookie
  Expires: 1 year

• Name: 16886686429
  Provider: www.google.com
  Type: pixel_tracker
  Expires: session

Advertising cookies

These cookies make advertising more relevant to you. They prevent the same ad from reappearing too often, ensure proper ad display, and sometimes select ads based on your interests.

• Name: IDE
  Purpose: Measures ad conversion rate
  Provider: .doubleclick.net
  Service: Google/DoubleClick
  Type: server_cookie
  Expires: ~1 year 11 months 29 days

• Name: __kla_id
  Provider: www.vitalab.uk
  Service: Klaviyo
  Type: http_cookie
  Expires: 1 year 1 month 4 days

• Name: _tracking_consent
  Purpose: Stores tracking preferences
  Provider: .vitalab.uk
  Service: Shopify
  Type: server_cookie
  Expires: 1 year

• Name: _gcl_ls
  Provider: www.vitalab.uk
  Service: Google
  Type: html_local_storage
  Expires: persistent

• Name: _gcl_au
  Purpose: Used by Google Ads for testing ad efficiency across websites
  Provider: .vitalab.uk
  Service: Google Ads
  Type: http_cookie
  Expires: ~2 months 29 days

• Name: lastExternalReferrer
  Purpose: Detects how the user reached the website (last URL)
  Provider: www.vitalab.uk
  Service: Meta Platforms, Inc.
  Type: html_local_storage
  Expires: persistent

• Name: _landing_page
  Purpose: Tracks landing pages
  Provider: .vitalab.uk
  Service: Shopify
  Type: server_cookie
  Expires: 14 days

• Name: test_cookie
  Purpose: Checks if the user’s browser supports cookies
  Provider: .doubleclick.net
  Service: Google/DoubleClick
  Type: server_cookie
  Expires: 15 minutes

• Name: _orig_referrer
  Purpose: Tracks landing pages/referrers
  Provider: .vitalab.uk
  Service: Shopify
  Type: server_cookie
  Expires: 14 days

• Name: lastExternalReferrerTime
  Purpose: Timestamp of last external referrer
  Provider: www.vitalab.uk
  Service: Meta Platforms, Inc.
  Type: html_local_storage
  Expires: persistent

• Name: _fbp
  Purpose: Facebook pixel for personalised advertising
  Provider: .vitalab.uk
  Service: Meta/Facebook
  Type: http_cookie
  Expires: ~2 months 29 days

Unclassified cookies

These cookies have not yet been categorised. We are working with providers to classify them.

• Name: Priority
  Provider: .shop.app
  Type: server_cookie
  Expires: session

• Name: avadaGeoData
  Provider: www.vitalab.uk
  Type: html_local_storage
  Expires: persistent

• Name: $referrer
  Provider: www.vitalab.uk
  Type: html_local_storage
  Expires: persistent

• Name: integration
  Provider: www.vitalab.uk
  Type: http_cookie
  Expires: 23 hours 59 minutes

• Name: kl-post-identification-sync
  Provider: www.vitalab.uk
  Type: html_local_storage
  Expires: persistent

• Name: localization
  Provider: www.vitalab.uk
  Type: server_cookie
  Expires: 11 months 30 days

• Name: Priority
  Provider: www.vitalab.uk
  Type: server_cookie
  Expires: session

• Name: keep_alive
  Provider: www.vitalab.uk
  Type: http_cookie
  Expires: session

How can I control cookies on my browser?

Controls vary by browser. Check your browser’s Help menu for details. Guides for popular browsers:

• Chrome

• Internet Explorer

• Firefox

• Safari

• Edge

• Opera

Most advertising networks also offer opt-outs for targeted advertising. See:

• Digital Advertising Alliance

• Digital Advertising Alliance of Canada

• European Interactive Digital Advertising Alliance

What about other tracking technologies (web beacons)?

We may use web beacons (also called tracking pixels or clear gifs), tiny graphics with unique identifiers that let us recognise when someone has visited our Website or opened an email. This helps us analyse traffic patterns, improve performance, and measure email campaign success. Many of these technologies rely on cookies, so declining cookies may impair their function.

Do you use Flash cookies (Local Shared Objects)?

Some sites use Flash Cookies/LSOs to store information for fraud prevention and site operations. To manage Flash Cookies, use Adobe’s Website Storage Settings Panel and Global Storage Settings Panel. Limiting Flash Cookies may reduce the functionality of some applications.

Do you serve targeted advertising?

Third parties may use cookies/pixels on your device to deliver targeted advertising on our Website and elsewhere. They may collect information about your visits to this and other sites to show relevant ads and to measure ad effectiveness. The information does not enable us or them to identify you directly unless you provide those details.

How often will you update this Cookie Policy?

We may update this Policy from time to time (e.g., to reflect changes to the cookies we use or for operational/legal reasons). Please revisit this page regularly to stay informed. The date at the top indicates when it was last updated.

Where can I get further information?

Phone: +44 20 3576 4839
Email: enquiries@vitalab.uk
Address: 86-90 Paul St, London EC2A 4NE, United Kingdom

Support Hours:
Monday to Friday: 09:00 AM to 5:00 PM

Company Information:
Company Name: VitaLab Ltd
Company Reg No: 13110728