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Privacy Policy

Last Updated: December 3, 2025

VitaLab operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the "Services"). Our store is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or use our Services, make a purchase, or otherwise communicate with us. If any part of our Terms of Service conflicts with this Privacy Policy, this Privacy Policy will govern regarding the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, or can reasonably be linked to you. It does not include anonymous or de-identified data.
We may collect the following categories of personal information, depending on how you interact with us, where you live, and applicable law:

Contact Information

  • Name
  • Billing & shipping address
  • Phone number
  • Email address

Financial Information

  • Credit/debit card details
  • Payment method information
  • Transaction records

Account Information

  • Username and password
  • Security questions
  • Preferences and account settings

Transaction Information

  • Items viewed, added to cart, wishlisted, purchased, returned, or exchanged
  • Order history

Communications

  • Information provided when you contact customer support or communicate with us

Device Information

  • IP address
  • Browser type
  • Device identifiers
  • Network connection details

Usage Information

  • How you browse, navigate, and interact with the Services

2. Sources of Personal Information

We may collect personal information from:

Directly from You

When you create an account, make a purchase, communicate with us, or use our Services.

Automatically

Through cookies, pixels, tracking technologies, and your device information.

Service Providers

For functions such as payment processing, analytics, shipping, and IT services.

Partners and Third Parties

Such as marketing partners and advertising platforms.

3. How We Use Your Personal Information

Provide, Tailor, and Improve the Services

We use your information to:

  • Process payments and fulfil orders
  • Manage your account
  • Deliver notifications and shipping updates
  • Handle returns or exchanges
  • Offer personalized product recommendations
  • Improve our Services and user experience

Marketing and Advertising

We may use your information to:

  • Send promotional emails
  • Deliver targeted advertisements
  • Provide personalized shopping experiences

You may unsubscribe from marketing emails at any time.

Security and Fraud Prevention

We use personal information to:

  • Authenticate accounts
  • Detect and prevent fraud or suspicious activity
  • Maintain a safe shopping environment

Customer Communication

To respond to inquiries, provide support, and maintain our relationship with you.

Legal Compliance

To comply with applicable laws, respond to law enforcement requests, or participate in legal proceedings.

4. How We Disclose Personal Information

We may share your information with:

Service Providers

Such as Shopify, payment processors, IT providers, analytics platforms, fulfilment partners, and cloud storage providers.

Business & Marketing Partners

For advertising and analytics purposes.

Your Direction or Consent

For example: shipping providers, social media integrations, or login systems.

Corporate Affiliates

Within our group of companies.

Legal or Business Transfers

Such as mergers, acquisitions, or bankruptcy proceedings.

5. Relationship With Shopify

Our store is hosted and powered by Shopify. Shopify may collect and process your personal information to provide and improve the Services. They may also use data from your activity across different merchants
To learn more about Shopify’s data practices, visit the Shopify Consumer Privacy Policy.
Depending on where you live, you may exercise your data rights through the Shopify Privacy Portal.

6. Third-Party Websites & Links

Our Services may contain links to third-party websites. We are not responsible for the privacy or security of these sites. You should review their policies before providing any personal information.

7. Children’s Data

Our Services are not intended for children. We do not knowingly collect information from individuals under the age of majority. If a child has submitted information, a parent or guardian may contact us to request removal.

8. Security & Data Retention

While we take reasonable security measures, no method is 100% secure.

We retain personal information for as long as necessary to:

  • Maintain your account
  • Provide Services
  • Fulfil legal obligations
  • Resolve disputes

9. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access / Know what personal information we hold
  • Delete your information
  • Correct inaccurate data
  • Portability (receive or transfer your data
  • Opt out of sale or sharing for targeted advertising
  • Manage communication preferences

UK & EEA Residents Additional Rights:

  • Object to or restrict processing
  • Withdraw consent

You may exercise your rights bycontacting us at the details below.

10. Complaints

If you have concerns about how we handle your data, you may contact us.


You may also have the right to lodge a complaint with your local data protection authority.

11. International Data Transfers

We may transfer your information outside your country of residence.


If transferring personal information from the UK or EEA, we rely on lawful transfer mechanisms such as Standard Contractual Clauses (SCCs).

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last Updated” date.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, you may contact us at:

VitaLab is the data controller for personal information processed under this Privacy Policy.